Personal branding for salespeople
Your audience has been trained to filter out people doing your job. The brand's first task is to not read as the category it belongs to.
The audience screens for people like you
No other profession here starts with the audience actively defending against them. Buyers have been sold to badly for years, have built filters for it, and apply those filters within a sentence. This makes the ordinary moves counterproductive: enthusiasm reads as technique, and any content shaped like an approach is discarded before it is read. What survives the filter is usefulness with no ask attached, sustained long enough to be believed. That is a slow strategy in a profession organised around quarters.
What the generator produced for a salespeople brief.
Captured output, not a mock. It came back from the same engine behind the free persona generator, run against the brief below, and the engine is deterministic so you can reproduce it. Bea Nkemi is an illustrative name, not a customer.
- Offer
- enterprise software sales
- Tone
- direct, useful, unpushy
- Audience
- buyers who screen out sellers
- Direct
- Useful
- Unpushy
- Honest
- Practical
Archetype: The Everyman
Tagline: Direct. Made real.
- Name buyers who screen out sellers directly, in the words they would use about themselves.
- Lead with the outcome of enterprise software sales, then explain how it works.
- Plain, level, no performance.
Most buyers who screen out sellers do not need more options. They need enterprise software sales to be decided. That is the part we take.
Generate one for your own brief → No signup for the first output.
The mistake most people in this job make
Most salespeople build a brand that is a longer-form version of the outreach that is already being ignored. Changing the channel does not change what the filter is detecting.
What to actually post about
- Something genuinely useful with no call to action anywhere in it
- A deal you advised against
- What buyers in your category consistently get wrong
Who should skip this entirely.
A seller in a transactional, high-volume motion. The economics there favour activity over reputation.