Simple plans for every creator
Every plan includes every tool. You only choose how many image, video, and content credits you need each month.
Fold and Grain, a neighbourhood bakery
Crafted. Made real.
Space Grotesk over Source Sans 3 · Crafted · Patient · Understated
This is what small-batch sourdough baked overnight for neighbourhood cafes looks like when nobody rushes it. Independent cafe owners can tell the difference, which is the whole point.
Real output from the free brand kit generator. Not a mockup. Run it on your own brand, free and without an account.
Every plan has every tool. The only thing you choose is credits.
This is the one number that differs between plans, so it is the one thing worth understanding before you compare them.
- 01
You buy a pool
Image, video and content credits, granted when your plan starts.
- 02
What spends them
Generated images and video clips. Brand kits, carousels, static posts and stories do not draw on credits; ideas and scripts draw on content credits.
- 03
Nothing is gated
Every tool is on every plan. The plan sets the volume, not the feature list.
Free, no signup
Not ready to sign up? Run the brand persona generator instead.
Answer five questions and get a brand persona card: archetype, voice traits, tone sliders, say and do-not-say lists, and a sample caption in your voice.
3 min read · 5 sections
How pricing works here, and what a credit actually is
This is the whole pricing model, not only the numbers, because the model is the part worth deciding on, and it does not change when the numbers do.
Every plan includes every tool. There is no tier where AI Twins are locked, no tier where the Quality Engine is an upsell, and no tier that withholds an engine to make the next one look better. This is a deliberate choice against the standard SaaS pattern of feature-gating, and the reason is simple: a brand system that only works above a price point is not a brand system.
The only thing that varies between plans is how much you generate. That is measured in credits, in three separate pools, so heavy image use never silently eats the budget you wanted for content.
Step by step, with nothing skipped
- Image credits
What consumes them
Generated imagery: static post frames, carousel slide art, story frames, and the image tools (generation, upscale, try-on). One credit is one generated image, not one run.
- Video credits
What consumes them
Video generation runs. Video is the most expensive thing any of these systems does, which is why it has its own pool instead of being priced as if it were an image.
- Content credits
What consumes them
Text generation: captions, carousel copy, story beats, long content, and Assistant turns that produce work rather than answers.
- What never costs credits
The parts that must not be metered
Describing your brand, generating and regenerating your Brand Kit, Quality Engine scoring and alerts, reading your own history, and deleting anything. Charging for the source of truth would make the whole design pointless.
What this does not do
There is no free-forever plan with the good parts removed
Repic is free right now, and the free tier that follows will be a smaller credit allowance, not a crippled product.
Credits are not a currency you can lose track of
Each pool is shown separately with what consumed it. A single blended "AI credits" number that could be spent three different ways is unbudgetable by design.
No annual lock-in to get a working product
Whatever the eventual discount for paying annually, the monthly product is the same product.
Straight answers
What does it cost to start?
Nothing. Signing up is free and takes a card from nobody. The Refund and Billing Terms page sets out in plain language how plans, renewals and refunds will work, before you are ever asked to pay.
Why are there three credit pools instead of one number?
Because a generated video and a generated caption differ in cost by orders of magnitude, and blending them into one number means a single video run can silently consume the month of writing you were budgeting for. Three pools make the trade-off visible before you make it, not after.
If every plan has every tool, what am I actually paying more for?
Volume. More image, video and content credits per month. That is the only axis, which also means you can size a plan by looking at how much you actually publish rather than by hunting for which tier contains the feature you need.
What happens to my brand if I stop paying?
Your brand profile, Brand Kit and history are yours. The Terms of Service is explicit that you own your brand, and the Refund and Billing Terms cover what changes at the end of a plan. What stops is generating new work, not access to what you made.