Free tool, no signup

Generate a complete brand kit, voice included

Every brand kit generator on the first page of Google produces colours, type and a logo. None of them produces a voice, which means none of them tells you how the brand should sound in the posts you make with those colours. This one runs Repic's own identity engine, ungated, and returns the voice alongside the visuals.

How it works

Step 1

Describe the brand in four lines

Name, what you do, who it is for, and how it should feel. The engine reads the feeling as a direction rather than a keyword, so "crafted, patient, understated" and "bold, driven" produce genuinely different kits.

Step 2

The identity engine runs, ungated

The same engine that builds kits inside Repic: a signature colour with accent and neutrals plus full tint and shade ramps, a font pairing chosen for the personality, a logo direction, and the verbal identity.

Step 3

Keep it, or take it into the studio

The kit is yours to use immediately. An account saves it, lets you edit any part, and lets the content engines read it so every post comes out already in the kit.

What it produces

Every example below is real output from the same engine this page calls. Nothing here was written to look like a result.

Fold and Grain, a neighbourhood bakery

Small-batch sourdough baked overnight for neighbourhood cafes, for independent cafe owners. Crafted, patient, understated.

#007891

#AA5265

#2E3B3F

#EAF2F4

Space Grotesk over Source Sans 3

Crafted. Made real.

This is what small-batch sourdough baked overnight for neighbourhood cafes looks like when nobody rushes it. Independent cafe owners can tell the difference, which is the whole point.

Marlow Coaching, a coaching practice

Career coaching for engineers moving into their first leadership role, for senior engineers becoming managers. Warm, plain, straightforward.

#5968AB

#8A682E

#383842

#F0F0F6

Poppins over Source Sans 3

Warm. Made real.

Most senior engineers becoming managers do not need more options. They need career coaching for engineers moving into their first leadership role to be decided. That is the part we take.

What is a brand kit?

A brand kit is the reusable set of decisions that keep a brand consistent: a colour palette with defined roles, a typeface pairing for headings and body, a logo direction, and the voice the brand writes in. It exists so that everything you publish afterwards can be made without deciding those things again.

What the other kit generators leave out

This is the honest comparison. Logo-first tools are good at logos, and several of them are better at logo variation than Repic is. The gap is what happens after the logo exists, when you have to write something.

The usual approach	This tool
Palette, type and a logo	Palette, type, logo direction, and the voice the brand writes in
The kit is the finished product	The kit is read by the engines that make your posts
Tone is decided per post, by you	Tone is part of the kit and holds across everything
Export and you are on your own	The same kit produces carousels, posts and stories already on brand

Not for: A company that needs a finished logo suite with full trademark clearance. This produces a direction and a working kit, not a legally cleared logo package.

Questions

Is the brand kit generator actually free?

Yes. The first kit is generated free with no signup and no card. An account is for saving it, editing any part of it, and using it across the studio.

What is in the kit?

A signature colour with an accent and neutrals plus full tint and shade ramps, a heading and body font pairing, a logo direction with initials and a mark, and the verbal identity: values, tagline and a voice sample.

Why does the kit include a voice when other kit tools do not?

Because a kit exists to make the next piece of work easier, and most of that work is words. Colours cannot tell you how a caption should sound.

Can I choose the colours myself?

Name a colour in how it should feel and the engine locks that hue family, varying intensity and typography across directions instead of the colour.

Where does what I type go?

Nothing is stored. Your four answers are sent to the AI provider that picks the strategy behind the palette and the type, because that is how the kit is generated, and nothing is retained here afterwards.

Do I own what it generates?

Yes. The palette, the type pairing and the verbal identity are yours to use commercially. The font families themselves are open-licence typefaces, so you can install and ship them without buying a licence from us.

Is the logo a finished logo?

It is a direction: initials, a shape and a mark that show where the identity is heading. It is a starting point for a designer, not a replacement for one.

Keep going

The other free tools