Score posts for brand drift, callable
Scores two or more recent posts for drift against each other and against a stated palette and voice, and returns per-check findings with specific fixes.
It reports which check failed and what to change, rather than a single number. A score with no attached fix tells someone they have a problem and not what to do about it.
There is a page for people too: the brand consistency tool runs the same engine in a browser, free and without an account.
Inputs and bounds
| Field | What it is | Required | Length |
|---|---|---|---|
| samples | Two or three recent posts | required | 60 to 6000 |
| voice | Your voice, in a few words | optional | up to 300 |
| palette | Your palette, as hex codes | optional | up to 200 |
| brand | Brand name | optional | up to 80 |
What comes back
- score and band - the headline reading, with the band it falls in
- checks - each named check with its own verdict
- fixes - the specific change per failing check
- postCount and checksRun - so the reading can be judged against how much it saw
Where the data goes
Runs entirely on this server. No model call is made and nothing leaves the process.
What it will not do
Not a plagiarism checker and not a ranking of post quality. It measures consistency with a stated brand, so it is only as good as the palette and voice it is given.
Calling it
The server speaks MCP over JSON-RPC 2.0 at https://repic.site/api/free-tools/mcp. There is no key and no account. Calls share one per-IP daily budget with the free web tools, so an agent gets the same allowance a person does.
{
"jsonrpc": "2.0",
"id": 1,
"method": "tools/call",
"params": {
"name": "check_brand_consistency",
"arguments": {
"samples": "Paste your first post here.\n\nThen the second, separated by a blank line.\n\nAnd a third.",
"voice": "Warm, plain, direct",
"palette": "#1B1B1F, #F5F3EE, #6C63FF",
"brand": "Optional"
}
}
}Call tools/list first for every capability and its schema. The result carries both a readable content block and a lossless structuredContent object, so nothing has to be parsed out of prose.
The other skills
Brand persona
Builds the persona of a brand: the character it shows when it writes. Returns an archetype, voice traits, tone sliders, say and do-not-say lists, and a sample caption in that voice.
Brand voice
Measures how someone already writes and returns a reusable voice profile: tone sliders, traits, and concrete rewrite rules with a before and after.
Brand kit
Produces a starter kit: a palette with contrast-checked pairings, a type pairing, voice, values and a mission line.
Social bio
Writes bio variants that fit the platform character limit, with the name field and the call to action handled separately.
Carousel outline
Turns a topic into a slide-by-slide carousel outline: a hook, one idea per middle slide, a specific ask, and review notes saying what is still weak.